Overall, the WEF report showed that Iran’s overall travel and tourism competitiveness ranking had improved by four points over the past two years.
It identified Iran as the 93rd country with the appropriate set of factors and policies that enable the sustainable development of the travel and tourism sector. Those factors, it said, include business environment, safety and security, health and hygiene, human resources and the labor market as well as its readiness in terms of information and communication technology (ICT).
The country’s closest rivals in the Middle East with lower rankings are Lebanon (96) and Kuwait (100) and those with higher rankings include Jordan (75), Oman (66), Saudi Arabia (63), Bahrain (60), Qatar (47) and the UAE (29).
The top 10 best performing countries are Spain, France, Germany, Japan, the United Kingdom, the United States, Australia, Italy, Canada and Switzerland.
The bottom 10 worst performing countries are Benin, Lesotho, Nigeria, Mali, Sierra Leon, Mauritania, Congo, Burundi, Chad and Yemen.
Overall, the report said the Middle East and North
Africa, led by the United Arab Emirates (29th), had improved its travel and tourism competitiveness. Better ICT infrastructure, lower prices, partial improvements in international openness and some progress in nurturing cultural heritage have created better conditions to develop the tourism sector overall. Still, natural and cultural resources remain mostly underexploited, international openness is still limited and security perceptions remain the biggest hurdle, it emphasized.
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