A victory lap for a local Iranian advertising agency under international spotlight


Zigma8, a leading advertising agency based in Tehran and an affiliate member of 4A’s (American Association of Advertising Agencies), took home two awards: “Experiential Marketing and Most Admired BTL Agency” as well as “Events & Promotion”.

Synergy Global Forum Tehran was a project organized by Zigma8 in an effort to bring together international speakers for the largest business forum in Iran. Zigma8’s core idea for this project was to rely on new modes of experiential and modern advertising in Iran. The agency competed among rivals from every corner of the planet and was the ultimate winner of Experiential Marketing and Most Admired BTL Agency.

The other project that put Zigma8 on the list of winners for Events & Promotion award was a prestigious gala for the aluminum can-manufacturer KACC. KACC had secured 50 million dollars in funding for expansion. And Zigma8 chimed in to help KACC launch its newly developed facilities and break the news to the highly-regarded guests. The agency managed all facets of the event, from idea to production and execution. Zigma8 made the gala memorable by creating an immersive and theatrical experience.

These global awards come as no surprise when the Chief Creative of the agency, Dr. Mir Damoon Mir has been a prominent figure in advertising’s global landscape. He has acted as a jury member of NYAF (New York Advertising Awards Festival), along with the Effie Awards, PAS Awards, and the Asian Leaders Awards.

Dr. Mir’s vision in particular is notable as he strives to deliver his clients with international-level work while executing on local budgets. He encourages to and helps global firms enter Iran’s ripe market for untapped opportunities. This is not an over-the-top claim when Clutch, the international marketing group, recognizes Zigma8 as a top B2B company in the Middle-East.

During a stagnation period of advertising agencies in Iran, it is indeed heartwarming to witness an agency with so many well-regarded accolades and global recognition. The rise and breakthrough of a company deeply passionate about creating great work is a sign the industry still has a pulse. Zigma8 appears to be a force to reckon with; an agency that bears the flag in frontlines of a highly saturated and competitive industry in the world.

Source: Tehran Times


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